Barbieri Fashion Blog: News and Curiosities from the Fashion World

MM6 Kids 2021: the Capsule that preludes the launch of Spring-Summer 2022

Finally, you can also find the MM6 for Kids 2021 Fall/Winter Capsule on barbierionline.it . The real launch will take place for the Spring 2022 Season:   "We have great expectations for the launch of this new line, especially because there is a great buzz around MM6 and Maison Margiela" says Germano Ferraro , CEO of Brave Kid. For those who don't know, Brave Kid is a company part of OTB Group , specialized in the research and development, production and distribution of children's clothing. The company is also investing heavily in online retail and will launch MM6 for Kids, in spring 2022: "We believe that online retail business will play an increasingly important role in the future growth of companies" With this operation, Brave Kid (which already manages the brands Diesel, Dsquared2 , Marni, MM6 Maison Margiela and N°21 under license) will further strengthen its position on the market.  The 2020 turnover for Brave Kid stood at around 50 million euros, operating a growth compared to 2019 of 5%, which in itself was a half miracle considering the pandemic. Ferrero's outlook for 2021 is even more incremental than last year: "We have an outlook for 2021 between 10% and 15%, we are aiming for double figures" The foresight of Brave Kid for MM6 Margiela considered the fact that the designer is considered among the most influential of the last 40 years. Defining Martin Margiela as a deconstructor of fashion is usual, and in fact, even in this collection for children and teenagers from 4 to 16 years old, this distinctive and unique trait. Cutting and sewing together clothes, recomposing sleeves or other is precisely the common thread even for the little ones.  Furthermore, Brave Kid and the entire Otb world, definitely aims for sustainability: "The whole group is working very seriously on this front," Ferraro said, "as Brave Kid we are making a sample collection with capsules made in a sustainable way and we will also equip ourselves with professionals with specific expertise on these issues," Ferraro concluded. We, as Barbieri and Al Monello , care deeply about the investments made in 2020 to create our e-commerce ( barbierionline.it ) and offer customers a new service, in addition to the possibility for users to see our products in real time and anywhere. Ferrero's words embody the path we have taken with conviction. We are in line with the demands of a constantly evolving market and the demands of our Brands and Trademarks. We can say that we are part of this change, involved and passionate about the new needs that a constantly evolving market imposes on us. We are proud of the work done so far by us and all the staff. We welcomed with pleasure the proposal to include MM6 for Kids in the sample collection, because we embrace the total philosophy of modernity and contemporaneity that the brand embodies. Present and NEVER BANAL!